Terms of Service · Glowria

1. Acceptance & eligibility

These Terms of Service (the "Terms") form a binding legal agreement between you ("you", "user") and Glowria LTD, a private limited company incorporated in England & Wales (together with its affiliates, "Glowria", "we", "us", "our"). By creating an account, signing in, or otherwise accessing or using Glowria (the "Service") — including the website, mobile web experience, applications, APIs, notifications, and any content, features or tools we make available — you confirm that you have read, understood and agree to be bound by these Terms and by our Privacy Policy and AI Disclaimer, which are incorporated by reference. The Service is offered globally, including to users in the United Kingdom, the European Union / EEA, and the United States.

You must be at least 18 years old (or the age of legal majority in your jurisdiction, whichever is higher) to create an account and use the Service. Certain modules (including modules involving perceived attractiveness, "future self" projections, body-related analysis and social comparisons) are strictly limited to adults. If you are a minor, do not use the Service. If you are a legal guardian and become aware that a minor has created an account, contact us at info@glowria.ai so we can remove the account.

You represent that you have full legal capacity to enter into these Terms, that you are not barred from receiving the Service under applicable law (including export, sanctions and consumer-protection laws), and that all information you provide is accurate and complete.

2. Nature of the service — not medical, not clinical

Glowria provides aesthetic guidance, self-reflection tools and generative content intended for personal, informational and entertainment purposes only. Outputs may include image analysis, style suggestions, hair/makeup/wardrobe ideas, transformation projections, coaching prompts, event look ideas, timelines, "readiness" indicators, "presence" indicators, and similar features.

The Service is not:

a medical device, medical service, telehealth service or clinical decision-support tool;
a dermatological, plastic-surgical, dental, endocrine, nutritional, psychiatric or psychological service;
a substitute for consultation with a licensed physician, dermatologist, plastic surgeon, dietitian, psychologist, therapist, trainer, or any other qualified professional;
a diagnosis, treatment, cure, prognosis, screening tool, or a means of preventing or mitigating any medical, mental-health or physical condition;
a beauty-industry certification, a professional evaluation, or a guarantee of outcome.

Do not rely on the Service for any decision that has medical, surgical, pharmacological, psychological, financial or safety consequences. Always seek the advice of a qualified professional with any questions you may have regarding a medical or mental-health condition, and never disregard, avoid or delay professional advice because of anything you have read or seen on Glowria. If you think you may have a medical or psychiatric emergency, call your local emergency number immediately.

3. AI outputs, probabilistic guidance & no reliance

The Service uses artificial-intelligence and machine-learning systems (including third-party models) to generate probabilistic, non-deterministic outputs. These outputs:

may be incomplete, inaccurate, biased, outdated, or contradictory;
may vary between runs even for identical inputs;
reflect statistical patterns and cultural datasets, not objective truth;
are not human expert opinions, are not personalised professional advice, and are not verified by clinicians;
should be read only as suggestions, possibilities, or illustrative projections, never as facts, predictions of physical outcome, or instructions to act;
do not constitute a rating of your worth, desirability, attractiveness, social status, or human value.

You acknowledge that any decision you take on the basis of AI outputs — including cosmetic procedures, medical procedures, purchases, dietary changes, training regimens, relationships or social interactions — is your own decision, taken at your own risk, and you agree that Glowria bears no responsibility for such decisions. Where confidence levels, ranges, or safety flags are shown, you agree to give them at least as much weight as the underlying output.

4. Account, security & authentication

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must (a) use a strong, unique password, (b) keep your email and recovery methods up to date, and (c) notify us immediately at info@glowria.ai of any suspected unauthorised access. We are not liable for losses arising from your failure to secure your account.

By signing in — including through email/password or a third-party identity provider such as Google — you renew your consent to these Terms as they exist on the date of sign-in. We may require re-authentication for sensitive actions and may suspend accounts we reasonably believe are compromised, fraudulent, or in breach of these Terms.

5. Your content, biometric-like inputs & licence to us

"User Content" means any content you submit or generate through the Service, including photos, selfies, videos, voice, text, goals, journals, preferences, ratings, analyses, before/after images, style boards and share cards. Some User Content may include information derived from your face, body, skin, hair, voice or posture ("Biometric-Like Inputs"). You represent that you own or have all necessary rights to submit each item of User Content and that its submission does not violate any law or third-party right.

You retain ownership of your User Content. You grant Glowria a worldwide, non-exclusive, royalty-free licence to host, store, cache, reproduce, process, transmit, modify (for technical purposes), display and adapt your User Content only to the extent necessary to operate, secure and improve the Service for you, to comply with law, and — where you have separately opted in — to power features such as sharing, community, or Glow Passport. We will not sell your Biometric-Like Inputs. We will not use your Biometric-Like Inputs to train foundation models without your explicit, separate, informed opt-in.

You can delete User Content, revoke consents, request export, or request account deletion at any time from Privacy Settings, subject to limited retention for legal, security and audit purposes as described in the Privacy Policy.

6. Acceptable use

You agree not to, and not to enable any third party to:

upload content depicting a person other than yourself without their verifiable, informed consent, or content depicting a minor in any way;
use the Service to harass, defame, stalk, dox, sexualise, shame, rank, humiliate, threaten, discriminate against, or compare people;
use outputs to make hiring, credit, insurance, housing, dating-eligibility, immigration, law-enforcement, or similarly consequential decisions about others;
attempt to identify, re-identify, or infer sensitive attributes (ethnicity, sexual orientation, health status, disability, etc.) of any person from the Service;
circumvent safety features, age gates, safeguards, rate limits or paywalls;
reverse-engineer, scrape, systematically download, or build a competing product from the Service or its outputs;
upload malware, illegal content, sexual content involving anyone under 18 (which is prohibited absolutely), non-consensual intimate imagery, or content that infringes intellectual property;
use the Service in violation of applicable law, sanctions, or export controls.

Violations may result in immediate suspension or termination and, where appropriate, referral to law enforcement. We may, but are not obliged to, moderate content.

7. Sensitive modules & safeguards

Some features (including modules involving perceived attractiveness, first impressions, "future self" projections, weight/body composition, and skin ageing) can be emotionally impactful. You acknowledge and agree that:

these modules present possibilities, not facts about you or your future;
you may enable "soft mode" and privacy-protective settings at any time;
we may reduce, blur, gate or suppress outputs where our safety systems detect distress signals, potential body-image harm, or low confidence — this is intentional and not a defect;
if content triggers distress, you agree to stop using the module, use the safety resources shown in-app, and consult a qualified professional.

8. Subscriptions, payments, trials, refunds

Some features are gated behind paid plans (Premium, Elite) or add-ons ("Paid Features"). Prices, billing cycles, trial durations and included features are shown on the pricing screen at the moment of purchase and, once confirmed, form part of these Terms.

Subscriptions renew automatically for the same term until cancelled. You may cancel at any time from your account; cancellation takes effect at the end of the current paid period.
Trials, if offered, convert to paid subscriptions at the end of the trial unless you cancel beforehand. We do not use deceptive renewal patterns.
Except where required by mandatory law (for example the 14-day EU/UK statutory withdrawal right for digital services, which you expressly acknowledge is lost once digital content is supplied with your prior consent), all payments are non-refundable. Chargebacks made without first contacting us may result in suspension.
Prices may change; we will give reasonable notice before a change affects your next renewal, and you may cancel before it takes effect.
Taxes, currency conversion and payment-provider fees are your responsibility.

9. Partners, referrals & third-party services

The Service may surface partners, creators, marketplace items, referral offers, and links to third-party sites and services. Third-party services are governed by their own terms and privacy policies. We do not control and are not responsible for their content, availability, accuracy, security, prices, or practices. Any transaction you enter into with a third party — including cosmetic clinics, salons, coaches, therapists, medical practitioners, brands, or creators — is solely between you and that third party. We are not a party to it and disclaim any liability arising from it.

Where content is sponsored, marked as an ad, partner-recommended or affiliate-linked, we will disclose that fact.

10. Intellectual property

The Service, including its software, models, prompts, UI, design system, brand names ("Glowria", "Glow Passport", "Beauty Genome", "Reality Shock", and related marks), logos, texts, illustrations, sounds and databases, is owned by us or our licensors and is protected by copyright, trademark, database and other laws. We grant you a limited, personal, revocable, non-transferable, non-sublicensable licence to access and use the Service for your own personal, non-commercial use, subject to these Terms. All rights not expressly granted are reserved. You may not remove notices, use our marks, or use outputs for defamatory purposes.

DMCA / notice-and-takedown. If you believe content on the Service infringes your rights, send a written notice to info@glowria.ai including: (i) identification of the work; (ii) identification of the allegedly infringing material and URL; (iii) your contact details; (iv) a statement of good-faith belief; (v) a statement, under penalty of perjury, that the notice is accurate and that you are the rights-holder or authorised to act; and (vi) your signature.

11. Privacy & data protection

Our processing of personal data is described in the Privacy Policy, which forms part of these Terms. You have the rights described there under GDPR, UK GDPR, CCPA/CPRA and other applicable laws, including the right of access, rectification, erasure, restriction, portability, objection and withdrawal of consent. Some processing is necessary to operate the Service; withdrawing consent may limit your ability to use certain features.

12. Assumption of risk & informed use

You acknowledge that use of the Service involves inherent risks, including the risk of encountering AI outputs that are inaccurate, unflattering, upsetting, or that conflict with your self-image, cultural context or expectations; the risk of body-image or self-comparison effects; the risk of over-reliance on algorithmic guidance; and the risk of data-processing incidents notwithstanding reasonable security measures. You assume these risks voluntarily and knowingly. You agree that use of the Service is at your sole discretion and risk and that you are responsible for any consequence that follows from acting on any output.

13. Disclaimers of warranties

Except where prohibited by mandatory law, the service, all content and all AI outputs are provided "as is" and "as available", without warranties of any kind, whether express, implied, statutory or otherwise. We expressly disclaim all warranties of merchantability, fitness for a particular purpose, accuracy, reliability, availability, non-infringement, quiet enjoyment, and any warranty arising from course of dealing or usage of trade. We do not warrant that the service will be uninterrupted, error-free, secure, or that AI outputs will be accurate, correct, safe, aesthetically pleasing, personally suitable, or predictive of any real-world outcome.

14. Limitation of liability

To the maximum extent permitted by law, in no event will Glowria, its officers, directors, employees, affiliates, agents, suppliers or licensors be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, goodwill, use, opportunity, savings, data, or reputation, or for any personal injury, emotional distress, body-image harm, cosmetic outcome, medical outcome, surgical outcome or third-party service outcome, arising out of or in connection with the service, the AI outputs, any third-party service, or these terms, even if advised of the possibility.

To the maximum extent permitted by law, our aggregate liability arising out of or in connection with the service or these terms will not exceed the greater of (a) the total amounts you paid to us for the service in the twelve (12) months preceding the event giving rise to the claim, or (b) fifty euros (EUR 50). These limits apply on a per-claimant basis, and multiple claims will not enlarge the cap. Nothing in these terms limits liability that cannot lawfully be limited (including for fraud, gross negligence, or death or personal injury caused by our negligence where applicable).

15. Indemnification

You agree to defend, indemnify and hold harmless Glowria and its affiliates, officers, directors, employees and agents from and against any claim, demand, loss, liability, damage, cost or expense (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) your User Content; (c) your breach of these Terms or applicable law; (d) your infringement of any third-party right; and (e) any decision you take, or any transaction you enter into with a third party, on the basis of the Service.

16. Suspension, termination & survival

We may suspend or terminate your access, in whole or in part, at any time and with or without notice, if we reasonably believe you have breached these Terms, exposed us or other users to legal or security risk, or if we are required to do so by law. You may terminate at any time by deleting your account from Privacy Settings. Sections 2, 3, 5 (licence for content that remains lawfully published), 6, 8 (accrued amounts), 10–20 survive termination.

17. Governing law, dispute resolution, class-action waiver

Governing law. These Terms and any dispute arising out of them are governed by the laws of England & Wales, without regard to conflict-of-laws principles, and — where you are a consumer resident in the EU/EEA, the UK, or another jurisdiction that grants you mandatory consumer protections — without prejudice to the mandatory consumer-protection laws of your country of habitual residence.

Informal resolution first. Before starting a formal proceeding, you agree to contact us at info@glowria.ai with a written description of the dispute and to attempt in good faith to resolve it for at least 60 days.

Arbitration (where enforceable). If informal resolution fails, and to the extent enforceable in your jurisdiction, any dispute will be resolved by final and binding individual arbitration administered under the rules of the London Court of International Arbitration (LCIA), seat London, in the English language, before one arbitrator. Judgment on the award may be entered in any court of competent jurisdiction. Either party may seek injunctive relief in court to protect intellectual property or confidential information.

Class-action waiver. To the maximum extent permitted by law, disputes will be resolved only on an individual basis. You and Glowria each waive any right to bring or participate in a class, collective, mass, consolidated or representative action. If this waiver is held unenforceable in a particular case, that dispute will be severed and proceed in court, and the remaining disputes will still proceed in arbitration.

Consumers in the EU. Nothing in this section deprives you of the protection of mandatory consumer-arbitration or court-jurisdiction rules of your country of habitual residence. EU consumers may also access the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

Time limit. Any claim must be brought within one (1) year after the cause of action arose, or such longer period as is required by mandatory law; otherwise it is permanently barred.

18. Changes to the service and to these Terms

We may add, modify, or discontinue features, prices, or plans at any time. We may update these Terms; material changes will be announced in-app or by email with a reasonable notice period before they take effect, and the "Version" and "Effective" fields at the top will be updated. Your continued use after the effective date constitutes acceptance. If you do not accept the new Terms, stop using the Service and delete your account before that date; use after that date is deemed acceptance.

19. Miscellaneous

Entire agreement. These Terms, the Privacy Policy, the AI Disclaimer, and any purchase-time terms constitute the entire agreement between you and us regarding the Service and supersede all prior understandings.
Severability. If any provision is held unenforceable, the remaining provisions remain in effect and the unenforceable provision will be enforced to the maximum extent permitted.
No waiver. Our failure to enforce a provision is not a waiver.
Assignment. You may not assign these Terms without our written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition or sale of assets.
Force majeure. Neither party is liable for failure or delay caused by events beyond reasonable control (including internet or third-party model outages, acts of state, and natural events).
No agency. Nothing in these Terms creates any agency, partnership, joint venture, or employment relationship.
Notices. We may give notice to you by in-app message or to the email associated with your account.
Language. These Terms are drafted in English. Any translation is provided for convenience only; in case of conflict, the English version prevails.
Export & sanctions. You represent you are not on a sanctioned-persons list and not located in a comprehensively embargoed jurisdiction.

20. Contact

Glowria LTD — England & Wales.
All enquiries (general, legal, privacy, data-protection, security and abuse): info@glowria.ai.

By using Glowria you confirm that you have read, understood and accepted these Terms of Service (version 2.0, effective 10 July 2026), the Privacy Policy, and the AI Disclaimer. If you do not agree to any part of these Terms, do not create an account, do not sign in, and do not use the Service.